Jeston George / Founder & CEO, Apptegy

BIGGEST CHALLENGES IN MY CAREER
The biggest challenge by far has been scaling Apptegy and maintaining rapid growth over time. Scaling sales, hiring, culture, etc. is only going to get more difficult.

ONE THING I WISH PEOPLE KNEW ABOUT MY COMPANY
We didn’t build any one magic product or feature or have any marketing that went viral. We’re a good example of how much success you can have with execution, hard work and creativity.

A SKILL I NEVER EXPECTED TO USE IN THIS FIELD
Creativity. It’s one of the toughest things to truly pull off, but it’s a part of every big success we’ve had. It’s the one skill I use more than anything else.

THE FIRST THING I DO TO COURSE CORRECT WHEN I HIT A WALL
First principles thinking. I break things down to their simplest form and build back up from there. This helps me break through the noise and think with more clarity.

WHAT KEEPS ME COMING BACK TO MY JOB EVERY DAY
If I could be doing anything, it would be building a fast-scaling, large organization. I’m doing my dream job.

IN THE DETAILS

Hometown: Little Rock
Last Local Purchase: Single Barrel Arkansas Bourbon from Rock Town Distillery
Natural Talent: I’m good at quickly understanding one issue from multiple perspectives.
How I prepare on Sunday for the week ahead: I take one hour of alone time for focused thought.
Favorite Local Dish: Whiskey & appetizers from Petit & Keet


jgeorge@apptegy.com
2201 Brookwood Drive, Ste. 115
Little Rock