WOMEN TO WATCH

Heide Harrell, APR

Director of Communications
Central Arkansas Water

I’ve spent the last 20 years in the public relations, communications and marketing industry, specifically in financial services and advertising agencies. In early 2024, I was ecstatic to join Central Arkansas Water as director of communications. I work with a phenomenal team focused on the utility’s internal and external communications efforts.

PRESSING QUESTIONS

What keeps me coming back to my job every day

To work with smart, passionate colleagues who all want to further the mission of the utility, which is to deliver high-quality, affordable, abundant, dependable water services to central Arkansans.​

How I knew this was my passion

Growing up, I loved writing, specifically crafting compelling messages. I enjoy using the power of words to inspire people to think or consider different perspectives.

Best career moment so far

Interviewing former Secretary of State, Senator from New York, First Lady of the United States and First Lady of Arkansas, Hillary Clinton for Rose Law Firm’s 200th Anniversary video.

IT'S ALL IN THE DETAILS

Hometown

Little Rock

I can’t start my day until

Coffee

Hobbies

Traveling

Binge watch

“Mike & Molly”

Last good read

“Filter Shift: How Effective People See the World” by Sara Taylor

Favorite meal in town

Tuna sushi bowl from Oceans

Best recent local discovery

BCW

Latest splurge

Jewelry

Most-used app

Facebook

Dream vacation

Italy

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