WOMEN TO WATCH

Sarah Olds

Vice President of Products
iProv

I am the vice president of product at iProv, which is an advertising and business consulting firm. We specialize in guiding business owners with marketing strategies that help their businesses grow. I started as a content editor at iProv and have worked my way up to overseeing and managing the production department.

PRESSING QUESTIONS

Best career moment so far

The day I shared my promotion with my daughter, we celebrated by baking a cake. We laughed and made a mess, but her words of pride made my heart swell.

The one thing I wish people knew about my field

Marketing extends beyond social media and influencers. Achieving business objectives requires a comprehensive strategy aligned with overarching goals.

How I knew this was my passion

I’ve always been passionate about books and using stories as an escape. Now, I craft compelling business strategies and advertising campaigns to tell our clients’ stories, merging passion with career. A skill I never expected to need in this field A great deal of empathy but with equal amounts of steel.

A skill I never expected to need in this field

A great deal of empathy but with equal amounts of steel.

IT'S ALL IN THE DETAILS

Hometown

Cabot

I can’t start my day until

I am thoroughly caffeinated.

Hobbies

Being a mom and dog mom, reading, movie enthusiast, painting and pilates

Binge watch

“House of the Dragon”

Last good read

“The Way of Kings” by Brandon Sanderson

Favorite meal in town

The VIP Roll at Rock & Roll Sushi

Best recent local discovery

Röber in Benton

Latest splurge

Pilates membership

Most-used app

Click-up

Dream vacation

Greece

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