WOMEN TO WATCH

Tara Cobb

Financial Advisor, CFP®, BFA, APMA, CRPC
Small Wealth Management | Ameriprise Financial Services

I joined Small Wealth Management 16 years ago as a receptionist and worked my way to financial advisor, earning my licenses within my first year and spending a decade as lead paraplanner before transitioning to advisor in 2021. I hold my CFP®, BFA, APMA and CRPC designations and specialize in building personalized financial plans rooted in long-term client relationships. 

PRESSING QUESTIONS

What I learned from my first job

The importance of accountability and professionalism. Being new to the workforce taught me mistakes can happen in any role, and how you respond to them matters.

How I knew this was my passion

I originally planned to study psychology. I’ve always been drawn to understanding what motivates people and helping them work through life’s big decisions. Financial planning turned out to be exactly that.

The first thing I do to course-correct when I hit a wall

Reflect on my approach, break the problem into smaller steps and refocus on what’s within my control.

Biggest challenges in my career

Transitioning from paraplanner to advisor after 11 years in a support role. Earning client trust in my own name, not just as an extension of someone else’s relationship, took time and intention.

Best advice I ever received

Leave things better than you found them, including people.

What keeps me coming back to my job every day

Human connection is what makes this work matter. I can’t properly manage someone’s finances without knowing their life — the goals, the kids’ soccer games, all of it.

Nonprofit I wish more people knew about

Ronald McDonald House. They do amazing work for families in some of the most difficult circumstances imaginable.

A skill I never expected to need in this field

Psychology. Understanding why people make financial decisions is just as important as knowing what they should do. My BFA designation confirmed what I'd suspected for years.

One practice I use to maintain my mental health

Go for a walk with a friend, a podcast or a good book. (Usually during soccer practice!)

Best career moment so far

Every time I hear a client talk about long‑term goals we’ve worked on together and seeing those plans come to life. And earning my CFP designation.

The one thing I wish people knew about my field

We genuinely want to know your life, not just your portfolio. The more we understand what matters to you, the better we can actually help.

IT'S ALL IN THE DETAILS

Hometown

Cabot

I can’t start my day until

I read the comic on my Daily Mutts desk calendar

Hobbies

Free festivals around central Arkansas and hiking

Binge watch

“Law & Order: SVU”

Last good read

“Vera Wong’s Unsolicited Advice for Murderers” by Jesse Q. Sutanto

Dream vacation

Choosing a city and jumping in with my family, catching a baseball game and trying all the local fare

Favorite meal in town

Grilled salmon plate from Flying

Best recent local discovery

Haw Creek Falls and surrounding trails along the Piney River in the Ozark National Forest

Latest splurge Splurge

? I’m a financial planner (I did get my nails done for this photoshoot, though)

Most-used app

Libby, e-books and audiobooks through CALS

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