WOMEN TO WATCH

Tammy S. Parker

Owner & Operator
Parker Post Boutique

My background is in education. I have always dreamed of opening a women’s boutique, and last year I turned my dream into a reality with the help of friends and family. Parker Post is a women’s boutique featuring thoughtfully selected clothing, accessories and gifts. We create a welcoming shopping experience where women feel confident, valued and inspired.

PRESSING QUESTIONS

How I knew this was my passion

I have always loved fashion. I like to help women find the perfect outfit so they feel confident and beautiful. It is about making connections.

What I learned from my first job

My time in education taught me patience, leadership, compassion and the importance of building relationships. These skills continue to guide me as a business owner and a community member.

Best advice I ever received

Create a system and operation for everything. A friend introduced me to the book “The E-Myth Revisited,” which transformed my approach to business.

The one thing I wish people knew about my field

Retail is more than selling clothes. It requires constant problem-solving, relationship-building, adaptability and hard work to create an experience customers love and want to return for.F

What keeps me coming back to my job every day

Helping women feel confident, building meaningful relationships and creating a welcoming space for community and connection inspire me and make Parker Post a joy to return to every day.

Biggest challenges in my career

Balancing business ownership, family life and the challenges of retail while building a new brand has required resilience, faith, adaptability and a strong support team.

Nonprofit I wish more people knew about

Camp Aldersgate is a nonprofit close to my heart because it creates life-changing experiences. I hope to become more involved this year.

Best career moment so far

The grand opening of Parker Post Boutique has been my favorite career moment so far. Seeing a lifelong dream come to fruition surrounded by family, friends and community was amazing!

A skill I never expected to need in this field

I never expected technology and problem-solving skills to be so important in retail. I manage inventory systems and online sales, social media and daily business operations all with technology.

One practice I use to maintain my mental health

Walking and working out help clear my mind, reduce stress and stay mentally strong. This gives me the energy and balance needed to lead Parker Post well.

The first thing I do to course-correct when I hit a wall

I take a long walk and pray. It helps clear my mind, refocus my perspective and gives me peace and direction moving forward.

IT'S ALL IN THE DETAILS

Hometown

Jacksonville

I can’t start my day until

I have coffee and pray

Hobbies

Walking, playing golf, reading and traveling with my family

Binge watch

“Hart of Dixie”

Last good read

“The Five Dysfunctions of a Team” by Patrick Lencioni

Favorite meal in town

Sushi at Oceans

Best recent local discovery

The Promenade at Chenal

Latest splurge

A purse for my birthday

Most-used app

Shopify

Dream vacation

The Amalfi Coast in Italy

SPONSORS