I began with the North Little Rock Convention & Visitors Bureau in 2013 and quickly rose over the next nine years to director of marketing. I oversee and implement communication, PR and marketing strategies, including social media, media outreach, advertising and graphic design. Our mission is to have a positive economic impact for tourism industry partners in North Little Rock.
Details are everything. Whether it's wording of an email, thinking through how to improve visitor experience of your destination or making an impression with important stakeholders.
PR, marketing, communications … we're all wearing the same hats, and often multiple hats at the same time. It's exciting and challenging: we are constantly diversifying our skill set.
Feels like I'm learning a new skill every week. I love the creativity of this industry, trying new social media platforms or finding innovative ways to engage people.
I've taken Pure Barre classes on and off for years, and the physical exercise combined with being around good people has gotten me through some of my biggest life challenges.
When I started in the kitchen at American Pie Pizza in Maumelle at 16, I was shy and sheltered. I left confident and even more open-minded.
Arkansas Children's Foundation. Fortunately my children's situations were non-urgent when we've been to Arkansas Children's Hospital, but I saw firsthand the staff's care and passion for each patient.
Marketing for an event, like North Little Rock's Northern Lights, is so rewarding. The adrenaline rush of working the event and seeing families create memories is like no other feeling.
Thanks to my parents, I've loved travel and storytelling my whole life. This career combines both: I get to travel and use my creativity to encourage others to travel.
