Rochelle Johnson

As a fashion and lifestyle blogger, I have earned 275,000 followers across social media where I inspire women of all shapes and sizes to look confident in styles that are bold, fun and accessible. Not only am I a fashion influencer — partnering with brands such as Nordstrom, Ulta and Express — but I have also added designer to my resume. I recently released my first capsule collection with Lane Bryant. I have been featured in publications such as Glamour, People StyleWatch, Redbook and countless online publications.

PRESSING QUESTIONS

The one thing I wish people knew about my field:

So many people think that I just take pictures and get free clothes, but there is a lot more to it. It’s a super competitive field that requires a lot of planning and even more creativity.

How I knew this was my passion:

When I started on this journey, I thought it was just about the clothes I was wearing, but it turned out to be about much more. Women were inspired by the confidence I was wearing.

Best advice I've ever received:

Know your worth, and then add tax.

Best career moment so far:

I’ve been so blessed to participate in a lot of awesome campaigns, but my best moment thus far was the release of my collection at Lane Bryant, a 10-piece dress collection that was available in 100 stores and online.

If I could lunch with any woman, it would be:

Definitely Oprah.

What makes Maumelle feel like home:

I love my home so much because we’ve really made it our own and we’ve made so many memories there. It doesn’t matter where I am, I always miss being home (with the exception of Hawaii).

Biggest challenges in my career:

My biggest challenge is definitely balancing everything between work and home. Being my own boss was always my goal. It’s a blessing, but it’s also so much more work!

Advice for my 18-year-old self:

You’re on the right track, just relax!

IT'S ALL IN THE DETAILS

PRESSING QUESTIONS

The one thing I wish people knew about my field:

How I knew this was my passion:

Best advice I've ever received:

Best career moment so far:

If I could lunch with any woman, it would be:

What makes Maumelle feel like home:

Biggest challenges in my career:

Advice for my 18-year-old self:

IT'S ALL IN THE DETAILS

Hometown

Bellflower, California

First thing I do at the office

Coffee

Best coffee in town

Zetêo

Binge watch

"Handmaid's Tale"

Last good read

"The Godly Girl Diaries" by Erica Gober

Dream vacation:

Hawaiian islands

Best recent local discovery

Bruno’s (obsessed)

Latest splurge

Chanel Vanity bag

Hobbies

Shopping

Most-used app

Instagram

SPONSORS