WOMEN TO WATCH

Brenda Hatton-Ficklin

Sales Director
Little Rock Convention & Visitors Bureau

The Little Rock Convention & Visitors Bureau is the official destination marketing organization for the City of Little Rock charged with promoting the city for convention and leisure travel. The LRCVB also operates the Statehouse Convention Center, Robinson Center, Cromwell Building, River Market, First Security Amphitheater and multiple parking facilities.

PRESSING QUESTIONS

Biggest challenges in my career

Knowing my worth. I would often downplay achievements and accomplishments. I know who I am and whose I am, and that has allowed me to catapult my career.

A skill I never expected to need in this field

Having to be a storyteller about Little Rock. I assumed everyone knew about the Little Rock Nine, the beautiful nature trails and the Southern hospitality.

Best advice I ever receieved

Not everyone is happy for you. Not everyone will celebrate you. Not everyone can sit in your front row. Some will have to sit in the audience. Know the difference.

How I knew this was my passion

People and events! I realized achievement was aligned with people. In this season of my career, I never have to put up an effort to do what I love.

IT'S ALL IN THE DETAILS

Hometown

Pine Bluff

Hobbies

Traveling, shopping and meeting new people

Binge Watch

NCAA Women's Final Four

Last good read

"Finding Me" by Viola Davis

Favorite Meal in town

Fresca bowl with grilled chicken at Local Lime

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