I’ve spent the majority of my career in advertising and public relations, focusing primarily on health care. In late 2019, I was thrilled to join Arkansas Blue Cross and Blue Shield, where I work with an incredible team focused on branding, marketing and public relations, communications and content development, as well as member engagement and digital and customer experience.
I've always loved the art of storytelling and that is what marketing is: telling a company's story in a way that helps educated its customers and the public.
Often people think marketing throws parties and develops fun campaigns. While we do all of that, we also help set strategy, develop messaging and use technology to communicate with stakeholders.
Value the people in your life, and find joy in everything you do, work hard and invest in your 401(k).
During COVID-19, Arkansas Blue Cross launched "Vaccinate the Natural State," to educate Arkansans about the vaccine. Knowing I played a role in helping during the pandemic was extremely rewarding.
Exercising and being around people who like to laugh
Arkansas Blue Cross is an incredible company, made up of hard working, good people who do their very best for our customers. I love being surrounded by people like that.
When I started in public relations, there was no such thing as social media. Now Facebook is the number one way Arkansans get their news.
Go for a walk
