I've spent the majority of my career in advertising and public relations, focusing primarily on health care. In late 2019, I was thrilled to join Arkansas Blue Cross and Blue Shield, where I work with an incredible team focused on branding, marketing and public relations, communications and content development, as well as member engagement and digital and customer experience.

pressing questions

How I knew this was my passion

I've always loved the art of storytelling and that is what marketing is: telling a company's story in a way that helps educated its customers and the public.

The one thing I wish people knew about my field

Often people think marketing throws parties and develops fun campaigns. While we do all of that, we also help set strategy, develop messaging and use technology to communicate with stakeholders.

Best advice I ever received

Value the people in your life, and find joy in everything you do, work hard and invest in your 401(k).

Best career moment so far

During COVID-19, Arkansas Blue Cross launched "Vaccinate the Natural State," to educate Arkansans about the vaccine. Knowing I played a role in helping during the pandemic was extremely rewarding.

One practice I use to maintain my mental health

Exercising and being around people who like to laugh

What keeps me coming back to my job every day

Arkansas Blue Cross is an incredible company, made up of hard working, good people who do their very best for our customers. I love being surrounded by people like that.

A skill I never expected to need in this field

When I started in public relations, there was no such thing as social media. Now Facebook is the number one way Arkansans get their news.

The first thing I do to course-correct when I hit a wall

Go for a walk

It's all in the details...

Hometown

Pine Bluff

I can't start my day until

Coffee

Hobbies

Yoga, walking and discovering new restaurants

BInge Watch

"Unstable"

Last good read

"The Ideal Team Player" by Patrick Lencioni

Favorite meal in town

Grilled chicken sandwich from Buffalo Grill

Best recent local discovery

Flora Jean's

Latest splurge

A girls' weekend in Chicago

Most-used app

Instagram

Dream vacation

Greece

Alison is just one woman to watch in 2023

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Little Rock Soirée celebrates the nonprofits, culture and style of Arkansas’ capital city. Find us in print monthly and online daily.

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women to watch 2023

Alison Miller Melson

Vice President, Corporate Marketing

Arkansas Blue Cross and Blue Shield

women to watch 2023

Alison Miller Melson

Vice President, Corporate Marketing

Arkansas Blue Cross and Blue Shield

pressing questions