Little Rock Soirée • Women To Watch 2021
Barbara Sugg
women to watch 2021

Barbara Sugg

President and CEO

Southwest Power Pool

Southwest Power Pool is a regional transmission organization that oversees the bulk electric grid and wholesale energy market on behalf of utilities and transmission companies across 14 states. I was elected to the president and CEO position in early 2020 having served over 30 years in the electric utility industry, primarily focused on information technology and cybersecurity. I am blessed to lead an extraordinary group of highly skilled professionals, working with our member companies to responsibly and economically keep the lights on, today and in the future.

Barbara Sugg

pressing questions

Barbara Sugg

It's all in the details...


Lafayette, Louisiana

I can't start my day until

I exercise


Anything outdoors

Binge watch

Everything on HGTV

Last good read

“Becoming” by Michelle Obama

Favorite meal in town

Salmon salad at YaYa’s

Best recent local discovery

The great hiking trails nearby

Latest splurge

A Peloton bike

Most-used app


Dream vacation

An on-the-water bungalow in Fiji


First Financial Bank DJ Dailey, DDS Smile Dailey Maker's Mark Petit & Keet Sissy's Log Cabin Wright Plastic Surgery

Barbara is just one woman to watch in 2021


    Little Rock Soirée is central Arkansas' most-read monthly magazine that celebrates all that's good in Little Rock-good people, good parties, good food and good culture.


    To capture the style and culture of Little Rock and its people and to be the ultimate guide to the best the city has to offer.


    With an audience of 96,000*, Little Rock Soirée is THE most-read monthly magazine in central Arkansas. In each issue, Soirée features Little Rock residents - through compelling stories and captivating photography - who are leading the pack in the arts, business, fashion and philanthropy. We also bring our readers the best of Little Rock's cultural offerings, cuisine, events, party photos, and attractions, and the most comprehensive event calendar in the city.

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