As a fashion and lifestyle blogger, I have earned 275,000 followers across social media where I inspire women of all shapes and sizes to look confident in styles that are bold, fun and accessible. Not only am I a fashion influencer — partnering with brands such as Nordstrom, Ulta and Express — but I have also added designer to my resume. I recently released my first capsule collection with Lane Bryant. I have been featured in publications such as Glamour, People StyleWatch, Redbook and countless online publications.

pressing questions

The one thing I wish people knew about my field:

So many people think that I just take pictures and get free clothes, but there is a lot more to it. It’s a super competitive field that requires a lot of planning and even more creativity.

How I knew this was my passion:

When I started on this journey, I thought it was just about the clothes I was wearing, but it turned out to be about much more. Women were inspired by the confidence I was wearing.

Best advice I've ever received:

Know your worth, and then add tax.

Best career moment so far:

I’ve been so blessed to participate in a lot of awesome campaigns, but my best moment thus far was the release of my collection at Lane Bryant, a 10-piece dress collection that was available in 100 stores and online.

If I could lunch with any woman, it would be:

Definitely Oprah.

What makes Maumelle feel like home:

I love my home so much because we’ve really made it our own and we’ve made so many memories there. It doesn’t matter where I am, I always miss being home (with the exception of Hawaii).

Biggest challenges in my career:

My biggest challenge is definitely balancing everything between work and home. Being my own boss was always my goal. It’s a blessing, but it’s also so much more work!

Advice for my 18-year-old self:

You’re on the right track, just relax!

It's all in the details...

Hometown

Bellflower, California

First thing I do at the office

Coffee

Best coffee in town

Zetêo

Binge watch

"Handmaid's Tale"

Last good read

"The Godly Girl Diaries" by Erica Gober

Dream vacation:

Hawaiian islands

Best recent local discovery

Bruno’s (obsessed)

Latest splurge

Chanel Vanity bag

Hobbies

Shopping

Most-used app

Instagram

Rochelle is just one woman to watch in 2019

Enews Unsubscribe | About Us
Privacy Policy | Terms, Conditions & Notices | Comment Policy

Advertise Online & In Print

ABOUT SOIRÉE

Little Rock Soirée celebrates the nonprofits, culture and style of Arkansas’ capital city. Find us in print monthly and online daily.

MISSION

To capture the style and culture of Little Rock and its people as the ultimate guide to the best the city has to offer.

COMPANY OVERVIEW

Little Rock Soirée prints 20,000 copies each month, distributing them to ensure the magazine reaches the most affluent consumers in the city. In each issue, Soirée features Little Rock residents leading the pack in the arts, business, fashion and philanthropy. We also bring our readers the best of Little Rock's cultural offerings, cuisine, events, party photos and attractions, both in print and in our daily enewsletter with exclusive online content.
// follow us
- Call Toll Free: (888) 322-6397 / Main Line: (501) 372-1443
- Address 114 Scott Street, Little Rock, Arkansas 72201, US
- Customer Service (501) 372-1443 or Email
- Employment Opportunities
© Five Legged Stool LLC.
All rights reserved.

MADE WITH BY FLEX360

women to watch 2019

Rochelle Johnson

Blogger & Influencer

Beauticurve.com

women to watch 2019

Rochelle Johnson

Blogger & Influencer

Beauticurve.com

pressing questions