Vesta’s Boutique on Cantrell Road is becoming one of 86 independent retail stores across the U.S. to partner with the fashion brand Liverpool Los Angeles as a premier Liverpool Specialty store.
Liverpool will help Vesta’s and other small businesses thrive and grow while offering consumers the desirable in-store experience they have been missing.
“Specialty stores are the heart and soul of our business and retail is where brands get discovered,” said Ron Perilman, president of Liverpool Los Angeles. “Nothing will ever replace the in-store experience… Touching the product, interacting with knowledgeable staff and the sense of community brick and mortar stores create. We are committed to supporting that growth.”
“They approached us right after Christmas and at the beginning of the new quarter,” said Lila Ashmore, Vesta’s associate and Liverpool brand ambassador. “We sell a lot of Liverpool. It started as just carrying their denim, but as they expanded into sportswear, we did, too. As they grew, we grew their business in our store. They want to become more involved in the communities where their local boutiques are located. They want to do co-op advertising and they want to truly partner with us.”
Ashmore has worked with Mellisa Tanner, the owner of Vesta’s, for 10 years.
Each of these retail stores was hand-selected to become Destination Liverpool Shops. Liverpool is committed to helping these premier boutiques grow in their business through exclusive marketing, visual merchandising enhancements, independent business analysis and nationwide community building. Liverpool will also support education and brand knowledge through a brand ambassador program, onboard fit specialist and exclusive products for the DLS boutiques.
Vesta’s aims to appeal to the type of woman who is “strongly independent, chic, lighthearted, who multi-tasks daily, travels often and is intriguing,” Ashmore said. “Two worlds will merge to create a perfect fit for our clients.
“Vesta’s has been open 22 years. Liverpool fits beautifully in our store. We dress women anywehre from 25-75, from size 0-16, and we are able to do that with their product. They offer a perfect fit for every woman.”
DLS partner stores will carry the full breadth of each Liverpool collection category including denim, essential knits, core products and more. Liverpool offers women’s clothing for all body types, with a petite and plus selection with sizing ranging from 0-24W.
“We will be doing more and more online events with Liverpool as a part of this partnership and we will have more in-store events with their support,” Ashmore said. “They sell men’s clothing, too, so we are going to do more of a Father’s Day men’s pop-up shop. We aren’t becoming a men’s clothing store, but this will create more opoprtunities like that to allow clients to shop for the men in their lives at opportune times.”
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