Top 100 Women of Impact: Krista Cupp

Krista Cupp

Vice President of Corporate & Community Affairs, Runway Group

About me: I am responsible for communications and public affairs across Runway’s investments. My previous roles include vice president of The Herald Group, a public affairs agency in Washington, D.C.; corporate identity and executive communications lead for Tyson Foods; and senior grassroots coordinator for the National Rifle Association. I sit on the leadership circle for the Independent Women’s Forum and am a member of the Arthur Page Society. I grew up in Missouri and earned a political science degree from William Jewell College. I am active in my church’s women’s ministry and am a firm believer in servant leadership. I enjoy outdoor activities, including hiking, cycling, jogging and being on the water. I married my high school sweetheart Cameron and live in Bentonville with my two children.

Lives/Works in: Bentonville

Best Career Advice: Failure will happen, but make failure a blessing by learning from it. And when you learn from it, talk about it, because it empowers those around you to see failure as a blessing, too.

Lesson Learned the Hard Way: The future is unpredictable. That doesn’t sound like earth-shattering insight, but actually going through the unexpected and finding a way through it can be hard. Seasons will continue to change, and viewing the tough ones as blessings and opportunities to learn and grow will make that time more meaningful.

Proudest Moment of Impact: For me, it’s the little things that make the most difference. Mentoring a colleague, lending a hand to remove an obstacle or seeing an idea go from just an idea to a real thing — that’s the good stuff. That’s the stuff that lasts well beyond one moment in time. 

Call to Action: One in five children face hunger in Arkansas, and unless you’re in a position to see the impact of this startling statistic, it’s easy to overlook. Awareness is the first step to finding a solution, and we need more caring and bright folks helping to solve childhood hunger. 

A Women’s Foundation of Arkansas Initiative

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