Top 100 Women of Impact: Esperanza Massana Crane

Esperanza Massana Crane

Director, Minority & Women-Owned Business Division, Arkansas Economic Development Commission

About me: I was born and raised in El Salvador in a beautiful family with an exceptional mother that has always believed in the power of education.

When I first came to Arkansas, I was 17 years old and moved here to start college at Harding University, where I also received my master’s degree. Harding was a beautiful experience because I made some of the best friends during my time there.

I’m grateful to work in the world of economic development, which is a fascinating one. I am blessed to be married to my husband Christopher, be surrounded by the love of my son Sebastián and live in this beautiful community.

Lives/Works in: Little Rock

Lesson Learned the Hard Way: I’m learning not to take myself so seriously. My sweet 4-year-old son has taught me so much, and I am discovering through the process the importance of slowing down, to not let life’s clutter get in the way of enjoying the moments that mean so much, to savor each season and to seek fun and joy in life.

Proudest Moment of Impact: When I first moved to Arkansas, I felt like I didn’t belong. Moving for school and moving for my job wasn’t easy. However, as I look back on my journey, I am humbled and thankful to God for always providing and for making a way. It is my honor to represent El Salvador and especially Hispanic women in this country trying to make a difference and setting an example for the generations to come.

Call to Action: In my line of work, I have the privilege of working with entrepreneurs and small business owners. According to a recent study by the Kauffman Foundation, Arkansas is No. 1 in the nation for the opportunity share of new entrepreneurs. This means that more individuals are starting a business out of opportunity than out of necessity. As a state, we have an opportunity to support and create an economic environment that may foster the conditions for business creation.

A Women’s Foundation of Arkansas Initiative

Related Articles