The city is yours to explore.
Discover and explore more than 30 of the Little Rock metro’s most popular destinations from museums to parks to historic homes and more. With the passport-like experience, residents and travelers alike can make the most of their time in Little Rock.
"We’re excited to see travel resuming," LRCVB President and CEO Gina Gemberling says. "Since early 2020, people were forced to hit pause on their vacation plans, and they have anxiously awaited a return to normalcy and travel."
But it's not just for tourists. Locals looking for family-friendly activities or just a taste of the staycation life can use the pass to map out visits to favorite or new-to-them attractions in the city.
Tiered incentives also encourage pass holders to check in at different sites throughout the city and earn Little Rock-branded swag along the way including stickers, sweepstakes entries, T-shirts and more.
The Arkansas Governor’s Mansion, River Trail, Esse Purse Museum & Store, Little Rock Zoo and the Old State House Museum are just a few of the most popular locations around the city highlighted on the attractions pass.
Here’s how you can access your free pass:
- Visit the attractions pass page on LittleRock.com
- Click the "Get Yours" button
- Fill out the information
- Access the link sent to your phone
- Check in at the featured attractions using your phone’s built-in GPS
- Earn points and prizes
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