With the tumultuous on-again-off-again of RiverFest, central Arkansas is in need of another outdoor music festival. And just like that, our prayers were answered. Enter: Yadaloo.
Dreamt up by husband and wife duo Susan Erwin Prowse and Cliff Prowse, Yadaloo Music and Arts Festival will feature country and Americana acts as well as an array of arts and crafts vendors. But Yadaloo (pronounced like the "ya" in "y'all") is more than just the music.
The festival — scheduled for Sunday, Sept. 22, at North Shore Riverwalk Park in North Little Rock — will have a dog park and rescue groups as well as dog-related vendors. There will be a hot air balloon with tethered balloon rides, and a portion of the proceeds will go toward Habitat for Humanity of Central Arkansas.
"[Cliff's and my] love for country music, our home state of Arkansas and our desire to help boost our local economy and grow our music and production company, Big Red Dog Productions, lead us to create our festival," Susan says. "We think a new fresh festival focused on country and Americana music for central Arkansas will be a success! Our main acts this year are Texas country with supporting Arkansas regional acts."
The one-day fest will offer a variety of food trucks with diverse cuisine and adult beverage vendors, as well as a dedicated game and activity area for all ages. A VIP tented area will provide backstage views and the chance to meet the musicians. Local artists will also have the opportunity to create art installations around the park. (If you're interested in becoming a vendor, click here.)
Early bird tickets go on sale July 9 at 3 p.m. and will be $20 until Aug. 10. Tickets will be $35 at the gate. Children 12 and under will get in free. In the meantime, head to Yadaloo's website to learn more and follow along on Facebook, Twitter and Instagram.
And keep an eye out. Yadaloo releases its music lineup on July 9.