Hold onto your hats, folks. Verizon Arena won't be the only central Arkansas venue bringing in all-star artists.
The Little Rock Convention & Visitors Bureau (LRCVB) announced on April 3 that they've finalized a promoter agreement with Awakening Events. The Arkansas-based full-service event company will have the exclusive rights to book and promote ticketed concerts in the First Security Amphitheater in Riverfront Park downtown.
"I am excited about this new partnership and the quality of entertainment it will provide in Little Rock," said Gretchen Hall, LRCVB President and CEO.
Awakening Events signed an agreement with the LRCVB that requires a minimum of three "A-tier" concerts in 2019 and six concerts each year in 2020-2023. An A-tier concert is defined as one from an artist that tours nationally and globally, having demonstrated the ability to sell 2,000 or more tickets.
In addition, Awakening Events plans to create an additional 2020 series of free or low cost, "Live at Five" type events.
"We are excited to get back into the amp business on the river in Riverfront Park," said Dan Fife, president of Awakening Events. "It is a great venue and we need to start offering regular and diverse concert programming again."
Awakening Events has an impressive track record, having successfully produced over 250 concerts each year at Verizon Arena, Walmart Amphitheater, the First Security Amphitheater, as well as many iconic venues around the country, including Madison Square Garden, Red Rocks Amphitheatre and The Forum in Los Angeles. The group will work in tandem with Starr Hill Presents, which is a partner in festivals across the country including Bonnaroo, SXSW and Outside Lands.
This new agreement is designed to protect Little Rock's long-time Riverfront Park events and allow community events to continue being booked. The LRCVB will continue booking and coordinating all non-concert bookings.
For more info, head to the city's website.