It’s been talked about and the source of rumors for months, but now it’s finally true: Uber is in Little Rock.
The San Francisco, Calif.-based ride sharing company started operations in the capital city Thursday.
“Whether you’re grabbing dinner at the River Market, or soaking up some history at the Arkansas State Capitol, let Uber be your ride,” the company’s blog post, announcing the Little Rock expansion, reads.
Here’s a quick breakdown on what it will cost you to ride with Uber. The only option available in Little Rock right now is uberX, known as “low-cost Uber.” It has a base fare of $2.50 with rides charged at $0.20 per minute and $1.65 per mile. The company also provided a few sample fares:
- Bill and Hillary Clinton National Airport to downtown Little Rock: $15
- Midtown to Capital View: $13
- University of Arkansas at Little Rock to Union Station: $14
As part of its kickoff, Uber is offering the first 10 rides free, up to $30 each, to both new and existing users. That offer extends through Friday.
To get started, head to the website or download the app (iPhone users: here, Android users: here), register and call a driver to your location.
Our own Robert Blake, director of Flex360, was one of the first to use the service on Thursday. His thoughts:
Just had my first @Uber ride in Little Rock. Fantastic experience.
— Robert Blake (@robertblake) November 6, 2014
Here’s how some of the rest of you reacted to the news: