One local boutique has reached a new level of sparkle.
This month, Fringe Clothing officially launched Jackpot Jewelry Co., a new line from shop owner Kendall Sandifer.
Designed for “edgy individuals and working moms who love stacking jewelry,” each piece is water-resistant and hypoallergenic so it can withstand both workouts and lake trips.
“This is something I’ve prayed about a lot. My husband has been pushing me to do this because it makes sense for our business. We sell a lot of jewelry, and I wear a lot of jewelry,” Kendall says. “I’m excited to sell my products because it’s something I’m passionate about as I always have way too much jewelry on.”
Jackpot Jewelry Co. initially debuted in 2017 as “Jackpot Gold” with a “different vibe and mindset,” but eventually took a back seat as Kendall and her husband Blake continued to grow their family of brands to include apparel line Podunk Products and Fringe merchandise.
“Our intentions have always been to try and add our own brands within the Fringe family of brands so eventually at least 50% of what we carry in Fringe is actual products that we produce,” Blake says. “Jackpot Jewelry is adding to this mindset, and will play a key role in meeting this goal.”
The duo says Jackpot fits into that brand family perfectly. Fringe’s clothing is curated for the day-to-day moments of the everywoman — “the mom running errands, the college girl going to a party, outfits for family pics” — which aligns with the jewelry line’s goal to outfit her from the gym to date night.
Pieces are available at Fringe’s brick-and-mortar shop at The Promenade at Chenal and on the Jackpot Jewelry Co. website. The brand has also launched wholesale orders, so keep an eye out for it at more local spaces.
For the latest on all things Jackpot, follow along on Instagram.
KENDALL’S FAVORITES
» Definitely the L.A. necklace paired with Sunset Blvd. Those are two necklaces I never take off, and I can easily add more to build a necklace stack.
» As far as earrings go, the San Miguel, Venice Evil Eye and the Faye — I rarely take that earring stack out. I love it!
» For bracelets, Bubble Beaded and Reagan Link are a must!
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