Big Jingle Jubilee Parade Gets Reimagined as Holiday Festival

Celebrating its 50th anniversary this year, and a return after its 2020 hiatus, downtown Little Rock’s Big Jingle Jubilee is getting a makeover: The holiday parade will now be a holiday street festival.

The event is set for this Saturday, Dec. 4, and will take place on Capitol Avenue between Victory and Cross streets. Holiday vendors, marching bands, food trucks and Santa himself will take to the street, with many festivities setting up in the State Chamber of Commerce parking lot.

As always, the Jubilee will conclude with the annual lighting of the State Capitol, complete with intricate light displays and fireworks.

The Big Jingle Jubilee kicks off at noon and lasts until 5 p.m. For more information, check out the Facebook event page.

And if it just doesn’t feel like the holidays without a parade, never fear. North Little Rock will host its annual parade on Sunday, Dec. 5. More on that here.

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