I never just “watch” something on television. Usually I multi-task (reading, eating, drinking, straightening up, petting the dog, checking my iPhone every so often) so I miss a lot of stuff on the big screen. When The Who came on during the Super Bowl broadcast on Sunday I was bumfuzzled. Why The Who? Why not Band of Horses? The 20-somethings love that stuff.
Demographically speaking, Super Bowl XLIV was the most watched program in the history of television with 106 million viewers. According to the Wall Street Journal, the Super Bowl beat the 1983 series finale of“M*A*S*H.
Back to why The Who. Could it be because of baby boomers? Have we finally made our strength in numbers heard? And if we did make our strength known, couldn’t we have gotten together to do something better than a football game? Maybe we baby boomers wanted the Saints to win because of Katrina. I guess I can live with that.
Here’s what I think. The Who is/are connected to the popular television programs CSI, CSI Miami and CSI New York because of the lead-in music. Baby boom rockers The Who met with baby boom watchers of CSI on CBS. And probably we were the audience that made M*A*S*H the most-watched show of all time.
My logic is often maligned. Jump in and tell me why I’m wrong.